Process · Customers & market
Plan, approve and evaluate campaigns.
Behind every campaign, every advert and every event are ideas, coordination, approvals, deadlines and a budget. easydoo runs every activity as a dossier — from concept through copy and design to evaluation — and brings marketing, business units and agencies together.
The situation
Where things get stuck today
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Approvals by email ping-pong
Drafts go back and forth until nobody knows which version is current or who approved it.
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Deadlines under pressure
Ad deadlines, printing and mailing depend on each other — one late delivery pushes everything back.
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Unknown impact
What an activity cost and achieved is rarely recorded — the next round of planning starts from scratch again.
Process flow
From planning to evaluation.
One dossier per campaign or activity.
- 1
Planning
Campaigns and activities are entered in the annual plan with objective, target group, channel and budget.
- 2
Concept
Concept, copy and design are created in the dossier — with a briefing to the team or agency.
- 3
Approval
Drafts are reviewed, commented on and approved; every version remains traceable.
- 4
Execution
Production, placement, mailing or the event are carried out with dates and responsibilities.
- 5
Evaluation
Costs, reach and response are recorded and feed into the next round of planning.
How easydoo helps
What easydoo brings to the table.
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Marketing plan
All campaigns and activities with time frame, channel and status at a glance.
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Briefing & collaboration
Briefings, comments and chat with the dossier — agencies collaborate via a share link.
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Versions & approvals
Drafts with versions; approvals are recorded with person and timestamp.
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Dates & deadlines
Submission, print and publication dates with reminders — dependent steps in view.
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Budget & costs
Planned budget and actual costs per activity as fields — reportable across the year.
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Evaluation
Reach, response and lessons learned per activity — as a basis for the next round of planning.
Example
What it looks like day to day
For the spring promotion, marketing plans a mailing, adverts and social media posts. The briefing goes to the agency via a share link, and the agency uploads its drafts directly to the dossier. Management approves the final version, and the print and mailing dates are set up with reminders. After the promotion, the team records costs and response — and plans the autumn promotion on that basis.
Your benefits
What changes.
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Clear approvals
The current version is always known.
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Deadlines met
Dependencies visible early.
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Agencies involved
Collaboration without a flood of emails.
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Learning from every campaign
Costs and impact documented.
Getting started
Productive within a few weeks.
You do not start from scratch: the process is ready as a template and is tailored to your organisation together with you.
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Understand the process
In a conversation, we clarify how the process runs today, who is involved and where it gets stuck.
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Adapt the template
Fields, steps, responsibilities and deadlines are tailored to the way you work.
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Roll out and expand
The team starts with the process — further processes are added when you are ready.
Not just a standard demo.
Your processes are the starting point.
We get to know your workflows and challenges. Then we show you concretely what your processes can look like in easydoo. A short conversation is all it takes to get started — free of charge and without obligation.
- 01
First conversation
We want to understand how your processes run today, what challenges exist and which systems you use.
- 02
Preparation
Based on your processes, we prepare concrete examples that show how easydoo can support you.
- 03
Second conversation
We show you what your processes can look like in easydoo and discuss the possibilities together.