Process · Projects & knowledge
Managing products — from feedback to launch.
Good product management brings together what customers, sales, service and the market know about a product. easydoo runs every product as a dossier — with feedback, ideas, roadmap, launches and life cycle — and makes decisions traceable for everyone involved.
The situation
Where things get stuck today
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Feedback trickles away
Customer requests and feedback reach sales and service, but rarely make it to product management in one place.
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Gut-feeling priorities
Whoever asks loudest gets the feature — because value, effort and demand are never laid out side by side.
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Launches with gaps
At market launch, sales, marketing, support and documentation all need to be ready — and something always gets forgotten.
Process flow
From input to further development.
One product dossier across the entire life cycle.
- 1
Input
Customer feedback, ideas, market observations and requests from sales and service are collected with the product.
- 2
Prioritisation
Proposals are assessed and prioritised by value, effort and demand — the decision is documented.
- 3
Roadmap
Prioritised initiatives go into the roadmap and are handed over to development.
- 4
Launch
The launch is prepared with a checklist: sales, marketing, support and documentation receive their tasks.
- 5
Evolution
After the launch, feedback and key figures are tracked — and feed into the next round.
How easydoo helps
What easydoo brings to the table.
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Product dossier
Products and variants with your own fields, documents and owners.
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Collect feedback
Feedback from emails, service tickets and customer conversations is assigned to the product.
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Assess & prioritise
Value, effort and demand as fields — decisions become traceable rather than random.
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Roadmap & dates
Planned initiatives with time frame and status — linked to the development initiatives.
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Launch checklists
Recurring tasks for sales, marketing and support as a template — nothing gets forgotten.
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Overview per product
Dashboards show open feedback, the roadmap and the status of launches.
Example
What it looks like day to day
A product manager looks after a software solution. The team assigns requests from customer conversations and support tickets to the product dossier in just a few clicks. Once a quarter, she reviews the collected proposals with development and plans the roadmap. For the next release, she starts the launch checklist: marketing prepares the communication, support the guides, and sales receives training.
Your benefits
What changes.
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The customer’s voice, collected
Feedback reaches the product.
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Clear priorities
Decisions based on value, not volume.
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Launches under control
Everyone involved is ready on time.
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Transparent roadmap
Everyone knows what is coming next.
Getting started
Productive within a few weeks.
You do not start from scratch: the process is ready as a template and is tailored to your organisation together with you.
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Understand the process
In a conversation, we clarify how the process runs today, who is involved and where it gets stuck.
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Adapt the template
Fields, steps, responsibilities and deadlines are tailored to the way you work.
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Roll out and expand
The team starts with the process — further processes are added when you are ready.
Not just a standard demo.
Your processes are the starting point.
We get to know your workflows and challenges. Then we show you concretely what your processes can look like in easydoo. A short conversation is all it takes to get started — free of charge and without obligation.
- 01
First conversation
We want to understand how your processes run today, what challenges exist and which systems you use.
- 02
Preparation
Based on your processes, we prepare concrete examples that show how easydoo can support you.
- 03
Second conversation
We show you what your processes can look like in easydoo and discuss the possibilities together.